Our Program

The Swasth Bharat Preraks (SBP) Program, is an opportunity for India’s young leaders to contribute to nation building by catalyzing effective and successful implementation of the POSHAN (Prime Minister’s Overarching Scheme for Holistic Nourishment) Abhiyaan.

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“Following the success of the Zila Swachh Bharat Preraks Program, the Tata Trusts has once again joined hands with the Government of India to support the implementation of POSHAN Abhiyaan by deploying a Prerak in every district to achieve the Abhiyaan goals.

The Mission POSHAN Abhiyaan

POSHAN Abhiyaan is India’s flagship programme with a targeted approach to improve nutritional outcomes for children, adolescents, pregnant women and lactating mothers. It leverages technology to improve service delivery and aims to create synergies between different nutrition schemes across Ministries to achieve a common goal of reducing malnutrition.

Why POSHAN Abhiyaan

In order to break the intergenerational burden of undernutrition, a life cycle approach with focus on the first 1000 days (from conception to 2 years of a child’s life) is crucial to ensure continuum of care and a focus on critical periods of nutritional vulnerability. Further, a comprehensive approach to strengthen nutrition specific and nutrition sensitive interventions become paramount to bring about significant improvement in nutritional outcomes. This not only includes better diet and healthcare, optimal breastfeeding and complementary feeding, but also includes hygiene and sanitation, full immunization, and women empowerment.

POSHAN Abhiyaan, a multi-ministerial mission with a targeted approach focusing on continuum of care is an effective platform to improve service delivery, and thereby positively impact nutritional outcomes among its beneficiary groups.


The Game-changersPreraks in Action

Swasth Bharat Preraks

Aspirational Districts


Meet the Team


Be the change that you wish to see in the world — Mahatma Gandhi

  • Become a Prerak
    Send us your cover letter and resume

  • A platform for young leaders to work within the government ecosystem to supplement one of the largest nation-building initiatives, the POSHAN Abhiyaan, to drive impact at the grassroots level.

    What we expect